I have been using Abba hair care products for about five years (from the advice of a stylist at a high-end salon), and while I do love all the shampoos and conditioners, since I started coloring my hair, I've used this (AKA Creme Moist), and it is fabulous. No sulfates, so it doesn't strip color--my color rally lasts when I use this shampoo. It's got a rich, creamy texture, and makes my hair feel and smell beautiful. Pluses: Abba uses no harsh chemicals, is completely vegan (no animal products), and cruelty free.